Furniture Store in Baroda

Furniture in Gujarat

SK Modular Kitchen have the quality of the furniture store in Vadodara  Baroda Gujarat India,  we focused on the existing sales channel and worked to replicate its success using the Facebook marketing platform. Within two months of testing, we had our first acquisition funnel. Once we were able to establish that the product would be purchased online, we met with the client and encouraged them to make a larger investment to their online strategy.

allowed us to showcase the product and start new conversations with potential customers. We then identified the ideal price point for getting new consumers to buy the product. From there we were able to capture returning customers that wanted to add more sections to their furniture systems. Once we had identified proper funnels, we moved those funnels onto other platforms in order to increase sales and monetization. By redoing their creatives, we were able to increase sales on alternative platforms we did not control.

As part of our strategy to open up new venues for sales, we took the products to the Market Place. This a great platform and ecosystem to sell consumer products, but there was a learning curve. The client had been set up in Amazon’s Vendor Central for the previous sales. At the time, Vendor Central was a new initiative and had very few tools for marketing or flexibility in pricing.

we cleaned up the creatives and messaging in order to have Vendor Central match up with other funnels running on the company’s site. After putting everything together, we still were not seeing sales. The only thing we were not able to match up was pricing. Vendor Central dictated the price at the time we were unable to sell
products at the optimum price point.

Whilst the original design involved the warehouse on the lower level and the showroom and marketplace on the upper, today most stores globally have the Showroom upstairs with the marketplace and warehouse downstairs. Additionally, some stores are single level. Some stores maintain separate warehouses to allow more stock to be kept on-site atm any given time, although this occasionally results in challenges in finding the items, as well as a perception of having to queue in line twice.

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In the case of our furniture company client, a methodical approach to growing the online footprint was taken. By first focusing on the low hanging fruit, we were not only able to show stable growth, but we were also able to do it in a short span of time. Once accomplished, we focused on unifying the brand’s online presence and simplifying its message. Therefore, multiple demographics were able to understand and relate to the products being sold.

In Småland, although the soil is thin and poor, the people have a reputation for working hard, living frugally and making the most out of limited resources. So when Ingvar started his furniture business in the late, he applied the lessons he learned in Småland to the home furnishings market. was to offer home furnishing also good function and design at prices much simple also solutions that did not affect the quality of products. Ingvar used every opportunity to reduce costs, and he scraped and saved in every way except on ideas and quality.