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As a result of the research, the thesis presents information for businesses planning to establish an online store. The research concluded that establishing an online store requires both technical expertise and an understanding of electronic commerce. Issues such as staffing, managing the logistics of an online store, and online marketing are areas needed to be taken into consideration before commencing the process of establishing an online store.

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Furniture in Gujarat

SK Modular Kitchen have the quality of furniture shops in Vadodara  Baroda Gujarat India, The theoretical part contains descriptions of the current stage of development of electronic commerce. The basic principles of establishing an online store are presented. The theoretical part includes detailed information on market-specific characteristics of the furniture retail business affecting the development of electronic commerce in this sector.

The company had no previous experience in electronic commerce but wanted to invest in an area of business seen to have future potential. Thus the presented case is study is a study of actual business development. As electronic commerce is an increasing way of doing business the topic of establishing an online store for a case company fits the requirements of a thesis study.

In order to understand the basic principles of establishing an online store theoretical material of the subject was studied. This material was used as a framework to identify the issues arising on each step of the development process. As the company had no previous experience of the subject matter and lacked any level of competence to operate in the dimension of e-commerce the need for detailed information of the process at hand became obvious.

The research has been sectioned into two main parts: the theoretical part and the practical development part. The theoretical part is sectioned into describing the development of electronic commerce, presenting the principles of establishing an online store, and analyzing the development of electronic commerce in the market of furniture retailing. The theoretical part is based upon written sources as well as online sources.

The practical development part consists of a detailed description of the process of establishing an online store from design to publishing to managing the store on a
daily basis. As the topic of electronic commerce is vast the focus is on describing the process from a point of view focusing on a business-to-consumer point of view Thought the case company operates in the field of furniture retailing the description of the process is structured to describe the process of establishing an online store understandable to companies operating in other fields of business-to-consumer trade.

The internet offers a business the tools to reach a much wider audience with significantly fewer investments compared to traditional marketing routes. Sellers use the internet to make their offering present for potential customers using the internet as a tool for searching for information. A company utilizing the internet to its full potential is able to access a much larger audience in less time than before the internet was possible.

According to two surveys conducted by consulting agencies specialized in eCommerce online shopping is predicted to further increase. The amount of online purchasing has been expanding despite the economic recession slowing trade across all industries. As online shopping grows in popularity the consumers demand more fluent and easy-to-use online shopping services. An online store has also the potential to increase the sales volume of the traditional store as consumers browse the available selection,

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purchasing is most popular among consumers actively purchasing online. Males are more likely to purchase via mobile compared to females. Consumers use smartphones in affect to search for information about store location, opening hours and product properties and prices. Mobile browsing can thus be used as a channel to support the traditional store by means of performing online.

it is crucial to any retailer’s traditional store. Similarly, the size of the business does not matter when competing online. A small business can compete equally for customers with a large retailing chain as consumers can use the internet to access any online store at any given time. Geographical boundaries do not exclude customers from making purchases when interacting via an online store

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